Belly-to-belly Lisbon, Nicotine, New Schwarzenegger book (bad), Numbers go Up (good)

Hey!

Why you’re getting this: I'm Jakob Greenfeld. I run Sales.co and this is my personal newsletter. I send this every month or so to interesting people I’ve connected with and friends I want to keep in touch with. You can unsubscribe at any time, and I won't be mad. I won't even be notified!

• I'm writing this on the plane to Lisbon. Meeting here with Ryan for our third belly-to-belly week after our previous ones in Bangkok and Barcelona.
  
  Got recommendations for what to eat, see or do?
  
  Send them my way!

  

• Really enjoying the book Numbers go Up by Zeke Faux. It's full of wild behind-the-scenes stories about the crypto industry. Super entertaining stuff.
  

  One thing it got me thinking about is just how important the opportunity you're dealing with is.
  

  For a few years crypto was a Level 10 opportunity. A huge number of dumb people got rich.
  

  Chasing hype trains is a perfectly valid strategy as it's the only way to achieve outsized returns in a short amount of time.
  
  People love taking about the importance of platform risk, how AI, crypto, whatever is just a fad.
  
  I was in the same camp, laughing about ppl chasing hype trains, building thin wrappers.
  
  Now I understand that this the only way to generate outsized returns in a short amount of time.
  

  Of course you can stand on the side lines and call everything a scam or overhyped.
  
  And most of the time you will be totally right and feel good about yourself.
  

  But you will also miss 100% of all huge opportunities.
  
  Slowly trying to shed my cynicism and get better at this.

• I started reading the new Arnold Schwarzenegger book.
  
  Save your time and money.
  
  It’s bad.
  
  Total Recall is one of my favorite books but the new book Arnold just published is a huge disappointment.
  
  He starts by admitting he's now a self-help guy and then drops the most vanilla self-help stuff you can imagine. Also there are zero interesting new stories as he spent most of his recent years in politics.

• After seeing Nat Eliason and a few other people I trust talk about the benefits of nictoine I decided to give it a try. Cigarettes are bad for you, no question about that. But Nicotine is not?! Probably?!
  
  In Denmark virtually everyone is using oral nicotine patches but I prefer nicotine gums. Much easier to get a low dosage of 2mg.
  

  But now to the most important part: does it work?
  
  Hell yeah.
  

  I've only tried it a handful of times but had huge but had breakthroughs every single time so far.
  

  Definitely feels like it adds at least 10 IQ points.
  
  Oh, and Peter Thiel agrees:

  

  Talk soon,

  Jakob