If you allow me to add a thing. I don't hear a lot of talking about nailing the costumer support especially after the purchase.
I read a lot about marketing, building in public, business dev, and positioning ...but so little about costumer support.
If you ask me. You (I mean any entrepreneur) don't need any innovative technology, and you indeed need not any growth hacking, you even don't need to do things differently. If you want to gain instant competitive edge just offer a royal (very good) costumer support for your service. That's it.
When we know that according to a report by ruby . com small businesses around the world lose 1.6 trillion (with T) every year due to poor customer service, We don't wonder any more why a lot of small businesses fail in the first place.
In a nutshell: there is a secret sauce and a hidden growth engine and it's in providing a royal costumer service.
And no. That crazy chatbot or ChatGPT wrapper won't cut it.
Interesting and I agree. I’ve been thinking about this a lot recently, from a slightly different context/industry/offer but the human nature of what you’re speaking to is universal. And I’m intrigued by the idea of playing the game while maintaining the integrity. I like to believe people eventually arrive at being *willing* to accept the uncomfortable truth and lean in, and this is where the “unsexy” message and messenger become highly valuable and rare. Thanks for sharing.
Perfect post. Well said Jakob thank you.
If you allow me to add a thing. I don't hear a lot of talking about nailing the costumer support especially after the purchase.
I read a lot about marketing, building in public, business dev, and positioning ...but so little about costumer support.
If you ask me. You (I mean any entrepreneur) don't need any innovative technology, and you indeed need not any growth hacking, you even don't need to do things differently. If you want to gain instant competitive edge just offer a royal (very good) costumer support for your service. That's it.
When we know that according to a report by ruby . com small businesses around the world lose 1.6 trillion (with T) every year due to poor customer service, We don't wonder any more why a lot of small businesses fail in the first place.
In a nutshell: there is a secret sauce and a hidden growth engine and it's in providing a royal costumer service.
And no. That crazy chatbot or ChatGPT wrapper won't cut it.
AI will cut it. Maybe not today, but eventually. They already have better bedside manner than doctors.
Interesting and I agree. I’ve been thinking about this a lot recently, from a slightly different context/industry/offer but the human nature of what you’re speaking to is universal. And I’m intrigued by the idea of playing the game while maintaining the integrity. I like to believe people eventually arrive at being *willing* to accept the uncomfortable truth and lean in, and this is where the “unsexy” message and messenger become highly valuable and rare. Thanks for sharing.